Tellor Diamantaire: a Lyon fine jeweller put back in the spotlight.
SEO, Google Ads and infrastructure optimization for a fine jewellery house near Bellecour in Lyon, France: more visible on Google, more foot traffic in the store, lower costs.
- IndustryFine jewellery
- LocationLyon, France
- Inventory1,000+ products
- EngagementSEO · Ads · IT
A fine jewellery house, finally visible where it counts.
A digital presence to build from zero.
Three structural problems to fix in parallel to win back visibility and make the digital investment pay.
A poorly ranked, under-optimized website
The Search Console audit surfaced numerous technical errors, missing tags, absent structured data, unindexed pages. Products did not appear in Google Shopping or in Merchant Center.
No paid acquisition at all
No active Google Ads campaign. In a market where customers prefer to see and touch the product before buying, driving qualified traffic to the physical store matters as much as the website.
Costly, fragile IT infrastructure
Several redundant servers, poorly configured, with no structured backup. The monthly bill did not match actual needs. Same picture on the telecom side.
SEO, Ads, IT & Maps: four workstreams, one logic.
We started with a full audit of the website and the infrastructure, then ran the SEO fixes, the Google campaigns and the cost rationalization in parallel. A coherent system, built for a jeweller whose main goal remains in-store traffic.
SEO audit & rebuild
Every Search Console error fixed, title and meta tags optimized, product structured data, internal linking and load speed. All Google Merchant Center feeds brought into compliance so product listings show up in Google Shopping.
Google Ads campaigns
Google Shopping, Search and Performance Max campaigns launched on queries with strong local purchase intent. Budget tuned to generate both qualified web traffic and visits to the physical store, with conversion tracking and continuous management.
IT audit & infrastructure optimization
Complete mapping of servers, contracts and digital subscriptions. Consolidation onto a single hardened server with automatic backup, a smooth migration, and a renegotiated telecom contract. The result: a more reliable infrastructure for less money.
Google Business Profile & Maps
Full Google Business Profile optimization: categories, photos, attributes, Q&A and review management. Essential for a physical jeweller that wins its customers locally and needs to appear in the Google map pack.
More visible, more profitable.
Within months, Tellor Diamantaire was back where buyers look: Google Search, Google Shopping and Google Maps. The infrastructure savings free up budget for acquisition.
- 20 → 5Average Search Console positionwithin a few months of optimization
- -€240Monthly savingsinfrastructure + telecom combined
- +120%Organic clickssince the SEO work began
- 1,000+
- -88%
- ~1,250
- Top 5
The website in a few views.
What we run for Tellor.
A focused system built on three complementary levers: organic visibility, paid acquisition and digital cost optimization.
SEO & technical
- Full Search Console audit
- Technical error fixes
- Tag & content optimization
- Google Merchant Center feeds
- Product structured data
- Google Business Profile
Paid acquisition
- Google Shopping
- Google Search Ads
- Performance Max
- Conversion tracking
- Monthly management & reporting
IT infrastructure
- Server & contract audit
- Hosting consolidation
- Backup setup
- Telecom optimization
- Continuous monitoring
What you want to know.
Why work with you rather than a classic SEO agency?
Because we do more than SEO. On this engagement we also launched the Google Ads campaigns and optimized the IT infrastructure. The three levers reinforce each other: a better-indexed site makes campaigns more effective, and the infrastructure savings free up acquisition budget.
Is a €1,000/month Google Ads budget enough for a jeweller?
Yes, provided the targeting is right. In this segment, buyers have strong local purchase intent; they are looking for a jeweller near them. Google Shopping and local Search campaigns reach exactly those profiles on a controlled budget.
How long before the first SEO results?
The technical fixes show up in Search Console within weeks. The improvement in average position (from 20 to 5 in this case) usually takes 2 to 4 months depending on competition and how fresh the site is.
Is the IT audit included in the engagement or billed separately?
We always audit a client's digital environment at the start of an engagement. It is often where the fastest savings hide, as here with €240/month recovered with no impact on service quality.