AV Laquage: an order book filled to capacity.
Four years of managed Google Ads campaigns for a powder-coating expert in Lyon, France, backed by a website that converts and a reliable infrastructure. The engagement closed when the order book reached full capacity: the best possible outcome.
- IndustryPowder coating
- LocationLyon, France
- Since2008
- EngagementWebsite · Infra · Ads
Giving a master craftsman a digital storefront.
A craftsman's trade, a professional presence to build from zero.
AV Laquage had a recognized expertise but no digital presence to match. The project came with hard constraints: honour an industrial identity, manage the infrastructure from A to Z, and generate qualified contact requests.
An industrial identity to embody
Create a site consistent with their world: dark, technical, striking, without losing readability or conversion.
Zero infrastructure in place
No hosting, no professional email, no backup. Everything had to be built, from security to cloud storage.
Generate concrete inquiries
The website had to play an active sales role: quote form, portfolio of completed work, customer reviews, all backed by ad campaigns.
A complete system: website, infrastructure, acquisition.
We took on the entirety of AV Laquage's digital project: from building the website to managing the infrastructure, through to the paid campaigns.
Industrial-design one-page website
Design and development of a custom one-page website, true to AV Laquage's dark industrial brand guidelines. Smooth navigation, dynamic portfolio of completed work, integrated customer review section, contact form optimized for conversion.
Conversion-focused user experience
A free quote form, a carousel of completed work and a customer testimonial section. Every block is designed to support the decision, from discovering the service to making contact.
Complete digital infrastructure
Secure hosting with anti-DDoS protection, antivirus and automatic daily backups. Professional @av-laquage.fr email deployed, Microsoft 365 set up with a cloud backup plan, SSL certificate and uptime monitoring.
4 years of Google Ads
Google Ads campaigns managed over 4 years (2018-2022), targeting businesses and homeowners across the Lyon region. Conversion tracking configured, continuous bid optimization and monthly reporting. Engagement closed in 2022: AV Laquage had filled their order book to capacity.
More visitors, more quote requests.
Within months, AV Laquage saw a significant rise in traffic and contact requests. The ads program then amplified those results for four years, until their production capacity was fully booked.
- +50%Website visitorsvs. before the rebuild
- +35%Contact requestsvia the form
- +40%Engagementtime on site & pages viewed
- 4 years
- 100%
- 2022
An industrial website, from substance to style.
We trusted Tiphanie and her team with building our website and we are delighted with it. She really listens, and working with her was a genuine pleasure.
Everything we delivered for AV Laquage.
Full ownership of their digital footprint: website, infrastructure, email, cloud and paid acquisition. A collaboration spanning several years.
Creation & design
- Custom one-page website
- Dark industrial design
- Portfolio of completed work
- Quote form
- Customer review section
- Responsive mobile & desktop
Digital infrastructure
- Secure hosting
- Anti-DDoS protection
- Antivirus & firewall
- Automatic daily backups
- @av-laquage.fr email
- Microsoft 365 + cloud backup
- SSL certificate
- Uptime monitoring
Acquisition (closed 2022)
- Google Ads Search (4 years)
- Lyon region targeting
- Conversion tracking
- Continuous bid optimization
- Monthly reporting
What you want to know.
Why did the Google Ads engagement stop?
A good problem to have: by the end, AV Laquage had so many customers they no longer needed to look for more. The Ads engagement was closed in 2022 at their request, their order book being full. The infrastructure and the website remain in production.
What does the digital infrastructure you manage include?
Website hosting with anti-DDoS protection, antivirus and daily backups, the professional @av-laquage.fr email, Microsoft 365 with a dedicated cloud backup plan, the SSL certificate and uptime monitoring. Everything is handled on our side; nothing is required from the client.
Can a one-page website really work for a craftsman or an industrial SMB?
It is often the best fit for this type of business: a clear path from discovery to contact, with no friction. AV Laquage needed to showcase their work and convert visitors into quote requests; a well-built one-page site is remarkably effective at that.
How long for a similar project?
For a one-page website plus infrastructure setup (hosting, email, SSL, Microsoft 365), we usually work in 2 to 4 weeks. Google Ads campaigns can launch in parallel as soon as the site is live.