5D Office: product demand takes off, +85% revenue.
For this professional office furniture expert in Lyon, France, we built the complete system: SEO visibility, Google Ads campaigns and a website that turns visits into inquiries. +198% organic traffic and +85% revenue.
- IndustryOffice furniture
- LocationLyon, France
- EngagementWebsite · SEO · Google Ads
- Ads duration1 year
Giving an office furniture expert the online presence it deserves.
A rich catalogue, visibility to build.
5D Office had a solid offer and a recognized expertise, but no digital presence to match. The project meant structuring a complete product catalogue, honouring strong brand guidelines, and generating qualified traffic from launch.
A product catalogue to structure
Dozens of product lines to present (executive desks, open space, seating, reception and meeting areas), with intuitive filters and complete product pages.
Zero visibility on Google
No existing website, no SEO footprint. Everything had to be built to capture a B2B and B2C audience active on office furniture searches in the Lyon market.
Generate qualified contact requests
The website had to convert: quote requests, appointment booking, contact form. And quickly, through long-term SEO plus an ads campaign to prime the pump.
Website, SEO and Ads: three levers, one goal.
We delivered a complete product showcase website, structured for organic search, and backed it with a year of Google Ads campaigns to accelerate growth.
Clean-design product showcase website
Design and development of a custom WordPress website, true to 5D Office's brand guidelines. Catalogue organized by category (executive desks, open space, reception areas, meeting rooms, seating), detailed product pages with galleries, and a contact funnel optimized for conversion.
Decision-focused user experience
Intuitive navigation by furniture category, clear filters and a smooth path from catalogue to contact. Every product page is built to support the purchase decision: HD visuals, product line descriptions, technical details and a CTA to the quote form.
On-page SEO & technical structure
SEO optimization of the key pages: title and meta tags, consistent heading structure, internal linking between product lines and categories, technical performance (speed, mobile-first). Rankings built on Lyon office furniture searches and product line names.
Google Ads campaign (1 year)
Google Ads Search campaigns managed for a year, targeting businesses across the Lyon region. Conversion tracking configured (form, call, 3D floor plan), continuous bid optimization and monthly reporting.
More traffic, more revenue.
The system produced tangible results quickly. Organic traffic surged on the back of the SEO groundwork, the ads campaign lifted conversions, and revenue followed.
- +198%Organic trafficvs. before launch
- +85%Revenueannual growth
- +113%Ad conversionsover the campaign period
- 1 year
- 5
- Top 10
A product website, from catalogue to conversion.
The agency built a website for our company to showcase our products. Everything went very smoothly, with great communication and follow-through all along the project. The first feedback has been very positive!
Everything we delivered for 5D Office.
A complete product showcase website, a solid SEO foundation and a year of ad campaigns. The full digital system to go from zero to a high-performing online presence.
Creation & design
- Custom WordPress website
- 5D Office brand guidelines
- 5-category catalogue
- Product pages & galleries
- Projects page
- Quote form
- Free 3D floor plan CTA
- Responsive mobile-first
SEO & performance
- SEO audit & strategy
- Tag optimization (title, meta, headings)
- Catalogue internal linking
- Technical performance
- Google Search Console indexing
- Ranking tracking
Google Ads acquisition (1 year)
- Search campaigns, Lyon & region
- Business & SMB targeting
- Conversion tracking (form, call)
- Weekly bid optimization
- Monthly reporting
What you want to know.
Can a product catalogue website really work for an office furniture SMB?
Absolutely. The key is to structure the catalogue intuitively (by category and use), craft product pages with strong visuals and technical specifications, and guide the visitor toward making contact. 5D Office had exactly that need, and the result speaks for itself: +198% organic traffic.
What is the difference between SEO and Google Ads for a B2B showcase site?
SEO builds a durable organic audience over time (6 to 12 months to see the effects), while Google Ads generates qualified traffic immediately. For 5D Office we combined both: on-page SEO from launch for the long game, and Ads for a year to accelerate growth and fill the contact pipeline quickly.
How did you measure the +85% revenue growth?
By comparing 5D Office's revenue before and after the website launch and the activation of the digital system. Conversion tracking (forms, tracked calls, 3D floor plan requests) let us correlate incoming leads with orders.
How long for a similar project (website + SEO + Ads)?
The website can be delivered in 3 to 6 weeks depending on catalogue size. On-page SEO is built in from the start. Google Ads campaigns can go live the day the site launches, so not a single day of visibility is lost.